The strategy, which was developed by Destination NSW and released on Monday by Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres, is a blueprint to rebuild and grow the state’s visitor economy, providing social and economic benefits to the people of NSW.
Tourism Accommodation Australia CEO Michael Johnson said the strategy addressed the crises the visitor economy had weathered in the past 18 months, and provided a strong plan and clear vision for the rebuilding process.
“We commend the Government and Destination NSW for developing such a robust plan that addresses the current challenging period and the return to pre-COVID and future growth.
“With international borders to remain closed in the foreseeable future it is reassuring the strategy includes an immediate focus on growing visitation from the domestic market,” Mr Johnson said.
NSW Tourism Industry Council Executive General Manager Greg Binskin said as an industry, stakeholders need to plan to not just get back to pre-COVID levels but to leverage the strong performance of NSW through the pandemic.
“Importantly the strategy recognises that the broader visitor economy supply chain includes transport operators, food producers, retail, cultural bodies and the services sector, not just those businesses we would normally associate with tourism in accommodation, attractions and hospitality.
“At 75 million visitors and over $8.3 billion in value to NSW, the inclusion of the day trip market as an area of focus is a good step, particularly in the current environment,” Mr Binskin said.
The Caravan and Camping Industry Association (NSW) welcomed the strategy and the opportunity to continue the strong working relationship with Destination NSW to see it come to fruition.
Website: www.theholidayandtravelmagazine.blogspot.com.au
Destination NSW
https://www.destinationnsw.com.au/
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