The incredible Virgin Galactic space flight prize was announced to audiences around the world this morning through a film featuring a group of the world's greatest-living adventurers and personalities, including Sir Richard Branson, Bear Grylls and Sir Ranulph Fiennes.
It will be the first time that a competition has offered the chance for a group of four friends to win a trip to space. The winners will be among the first pioneering travellers to view the earth from space and experience out-of-seat zero gravity.
Surfing champion and Land Rover ambassador, Sally Fitzgibbons, will be the first Australian to enter the competition with a short film capturing her spirit of adventure. “This prize is a reminder that there are no limits to where you can go and what you can discover. I think we've all at some point looked to the skies for inspiration, pondering our hopes and dreams and wanting to go where no-one has gone before. Now, Land Rover is giving four friends the opportunity to do just that. It's the adventure of a lifetime.”
Joining Sally will be a group of experienced adventurers and personalities to back the Galactic Discovery mission, including legendary British explorer Sir Ranulph Fiennes; entrepreneur and founder of Virgin Galactic, Sir Richard Branson; and former actress and wildlife campaigner Virginia McKenna. Each of the stars brings their adventurous spirit, gravitas and wisdom to the launch film, which can be viewed at: https://gotospace.landrover.com/au
To enter the competition, aspiring astronauts from across the globe are being asked to produce a 30-second video, or a still image, that demonstrates their spirit of adventure, choose three friends to join them on their space adventure and submit it via Land Rover's website (https://gotospace.landrover.com/au). Land Rover expects to receive tens of thousands of entries from over 40 countries across the globe.
The extraordinary opportunity is being offered by Land Rover and Virgin Galactic to mark the reveal of the New Discovery Sport, a compact and versatile SUV and first of a new Discovery family, unveiled to the world in a film shot at Spaceport America. The film forms part of Land Rover's biggest ever digitally-led campaign, debuting the New Discovery Sport exclusively to an online audience for the first time. Over the next four months, the brand will harness the power of social media, PR and digital marketing across 40 countries to launch the New Discovery Sport and seek out the world's most adventurous spirits. The campaign will culminate with the announcement of the four winners in December 2014.
The Galactic Discovery collaboration signals the next phase of two pioneering companies – Land Rover and Virgin Galactic – working together to push the boundaries of travel and adventure for the next generation. A global partnership between the brands was announced in New York in April this year, and when flights begin, a fleet of Land Rovers will play a key role in Virgin Galactic's space experience, with future astronauts driving in the vehicles from the spaceport in New Mexico to the spaceship to begin their trip across the final frontier.
Phil Popham, Jaguar Land Rover Group Marketing Director, said: “Only Land Rover could offer this incredible opportunity: the chance to win the most spectacular group journey of a lifetime. Our heritage is rooted in adventure, exploration and a desire to go above and beyond, and nothing embodies this spirit of discovery more than a trip to space.”
Website: www.landrover.com.au
Facebook: https://www.facebook.com/Landrover
Twitter: @LandRoverAus
Instagram: www.instagram.com/LandRoverAus
YouTube: www.youtube.com/LandRoverAustralia
#READYTODISCOVER
Or to view Sally Fitzgibbons entry video please visit
https://www.youtube.com/watch?v=uVwMQcC_0DE&feature=youtu.be.
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