At FITURGREEN 2015, FITUR will focus on innovation and sustainability within the tourist industry in order to boost competitiveness

The sixth edition of the most important sustainable tourism event in Spain will bring together current trends and focus on the latest consumer expectations and demands

FITUR 2015, the International Tourism Trade Fair, an event organised by IFEMA to be staged from 28th January to 1st February 2015 at FERIA DE MADRID, will present FITURGREEN, a section designed to focus on innovation and sustainability within the tourist industry with a view to boosting the competitiveness of both companies and destinations, effectively bringing together current trends and the latest consumer expectations and demands.

FITURGREEN 2015, the Sixth Sustainability and Tourism Forum, co-organised by the Hotel Technology Institute (ITH), the World Tourism Organisation (UNWTO) and FITUR, will take place throughout the trade fair's three-day duration. It will present a series of successful initiatives, projects and practical experiences at both a national and international level, based on the staging of different conferences and debates, exhibitions and workshops.

The Managing Director of the Hotel Technology Institute (ITH), Álvaro Carrillo de Albornoz, has explained that "this year, our conferences and practical workshops will analyse different success stories, tools and alternative management systems in three key areas: the planning, management and promotion of tourist destinations; models of sustai ...