Tourism Tasmania and Jetstar Join Forces to Make Tassie's Wilderness More Accessible than Ever Before

In celebration of 30 years since the initial inscription of Tasmania's Wilderness World Heritage Area, Tourism Tasmania and Jetstar have joined forces to deliver a cooperative marketing campaign which makes travel to the island state more accessible than ever before.  The new campaign was launched this morning at Hobart's Henry Jones Art Hotel by Tasmania's Minister for Tourism, Scott Bacon, Jetstar Australia and New Zealand CEO David Hall and Tourism Tasmania CEO John Fitzgerald. Featuring special flight prices and compelling itineraries, the partnership and campaign provide even more incentive for travellers to make the short trip to explore Tasmania's pristine wilderness area. 

Over the coming year, Tourism Tasmania and Jetstar will collaborate to deliver a range of strategic initiatives that will strengthen Tasmania's position as a key destination within the Jetstar network and provide cost-effective travel options for prospective domestic visitors.  The sale fares and touring itineraries will also allow travel agents and wholesalers to build their own complementary Tasmanian travel packages and special offers for clients, delivering highly commissionable land-based experiences to travellers who have snapped up a great Jetstar fare.

Jetstar Australia and New Zealand Chief Executive Officer David Hall said: "We are delighted to partner with Tourism Tasmania to celebrate and promote Tasmania's natural wonders and I am sure this new campaign will attract even more visitors to the state."
                                                                       
The $300 000 joint-marketing campaign will highlight the plethora of unique travel experiences in Tassie's wilderness area and act as a resource to help visitors plan their trips. The cornerstone of the campaign is the dedicated Jetstar Tasmania microsite (www.jetstartasmania.com), providing a wealth of information, compelling itineraries and beautiful imagery. 

A special Tasmanian editorial feature will appear in the April issue of Jetstar Magazine and a Tasmanian themed electronic direct mail will be sent to Jetstar's comprehensive database. An electronic direct mail will also be distributed via popular travel website www.hooroo.com along with product deals and information.

In addition, an integrated social media campaign will utilise Facebook, Twitter, Instagram and Pinterest and a consumer competition with travel prizes up for grabs will be housed on Jetstar's Facebook page from March 14th - 18th. Providing extra inspiration and campaign engagement opportunity, the promotion will give away six wilderness escapes for two to experience Tasmania's amazing World Heritage Wilderness Area. The prize includes return flights, car hire, accommodation and activities incorporating an exclusive and magical evening cruising on the majestic Gordon River on Tasmania's West Coast.

"Access to Tasmania is an integral part of our island lifestyle. It is essential not only to the tourism industry but the broader economy," said Tourism Tasmania CEO John Fitzgerald.

"With our World Heritage Wilderness spanning approximately one fifth of the island, from the south west tip, across the west and up to Cradle Mountain, the joint marketing campaign with Jetstar will support regional tourism activity and showcase the very best aspects of our natural landscape."

For full details of Jetstar's special flights to Tasmania on sale from 14 March, head to www.jetstar.com.

For more information about Tasmania's Wilderness World Heritage Area including a full list of state reserves and conservation areas, a detailed touring itinerary, beautiful imagery and footage visit Tourism Tasmania's corporate website.

Travel to Tasmania
Travellers can fly to Tasmania on Jetstar, Virgin Australia, Qantas, Qantaslink, Tiger Airways, Sharp Airlines or Rex Airlines, or take the Spirit of Tasmania ferry from Port Melbourne (VIC) to Devonport (TAS).