Today’s international association meetings market seems to be
dominated by buzz words like ‘sustainability’, ‘green initiatives’ and
‘corporate social responsibility’. Is this a world-wide trend or just a
passing phase?
ICCA has announced that it is set to host a special seminar entitled
‘The Middle East going green’ on the first day of this year’s edition of
the Gulf Incentive, Business Travel & Meetings Exhibition (GIBTM),
March 25, 2013, at the Abu Dhabi National Exhibition Centre (ADNEC).
Meetings industry suppliers and association meeting planners will
discuss initiatives that are aimed at reducing the environmental impact
of their meetings and pose the question how important these initiatives
are in the decision-making process of associations. During the seminar,
ICCA members will show how they are using their sustainability
programmes to market their destination to international association
meeting planners. Do clients specifically ask for sustainability
programmes when considering a destination, and what is the feedback from
clients on these programmes?
The event will be moderated by Steen Jakobsen from the Wonderful
Copenhagen Convention Bureau in Denmark and will be joined by a panel of
meetings industry experts that includes Trevor McCartney from the Qatar
National Convention Centre; Salma Ghuznavi from the Dubai Convention
and Events Bureau and a representative from Abu Dhabi TBC.
The seminar is open to press and will be held from 11:30 to 12:30 PM at ADNEC’s ”Knowledge Hub”.
ICCA is extending its activities in the Middle East region and has
just recently opened its first ICCA Middle East Regional Office, which
is expected to leverage the association’s key expertise in the
international association meetings sector -offering unrivalled data,
communication channels and business development opportunities to
international meeting suppliers. Mr. Gamal Sadek from the Al Ketbi
Consultancy was appointed as the new ICCA Middle East Regional Director.
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