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| Travel Trends Panel |
Arabian Travel Market 2026 is showcasing the powerful growth outlook for tourism across the Middle East, with new research forecasting a significant increase in international visitor spending through to 2030.
Held from 14 to 17 September 2026 at Dubai World Trade Centre, ATM 2026 brings together the global travel and tourism industry to explore emerging markets, changing traveller behaviour, technology and new opportunities across the Middle East, North Africa and South Asia.
The newly released ATM Travel Trends Report 2026, produced in association with Tourism Economics, an Oxford Economics company, forecasts international visitor spending in the Middle East will increase by US$116 billion, or 57 per cent, between 2025 and 2030.
MENASA Travel Growth Expected to Outpace the World
The Middle East, North Africa and South Asia (MENASA) region is emerging as a major force in international tourism.
Travel volumes across MENASA in 2025 were almost 50 per cent above 2019 levels, significantly exceeding global growth. The region also generated more than half of the worldwide increase in international travel during the period.
While geopolitical and economic uncertainty is expected to affect travel during 2026, Tourism Economics forecasts a strong recovery in 2027. International travel across MENASA is projected to grow by 17 per cent, compared with 8 per cent globally.
By 2030, international travel across MENASA is forecast to reach 316 million arrivals and 2.3 billion visitor nights, generating US$408 billion in visitor spending.
Long-Haul Travellers to Drive Future Tourism Demand
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| Dave Goodger |
China is one of the markets identified as having significant growth potential, with leisure nights from Chinese travellers to the Middle East forecast to increase by 160 per cent by 2030.
The region's position as both a tourism destination and a major international aviation hub provides opportunities to attract travellers from Asia, Europe and Africa.
Dubai and other Middle Eastern destinations are also continuing to expand their accommodation, attractions and tourism infrastructure to meet rising international demand.
Artificial Intelligence Transforming Travel
Technology and artificial intelligence are becoming increasingly important to the Middle East travel industry.
Research presented at ATM 2026 found that 91 per cent of Middle East travel businesses are piloting or operating AI within their organisations, while 85 per cent reported measurable cost savings.
Travellers are also increasingly turning to artificial intelligence when planning holidays. Prospective visitors to the Middle East are more than twice as likely to have used an AI chatbot for travel planning, at 28 per cent compared with 12 per cent among travellers interested in other regions.
ATM 2026 Connects the Global Travel Industry
Now in its 33rd edition, Arabian Travel Market continues to provide an international meeting place for tourism organisations, airlines, hotels, destinations, travel companies and business event professionals.
The ATM Travel Trends Report 2026 demonstrates the scale of the tourism opportunity ahead, with rising visitor spending, expanding international travel and technological innovation expected to shape the Middle East tourism industry through 2030.
For travellers, tourism businesses and industry professionals, Arabian Travel Market 2026 provides an important insight into how the region is preparing for its next phase of international tourism growth.
Arabian Travel Market
Website: https://www.arabiantravelmarket.com/Dubai World Trade Centre, Dubai, United Arab Emirates
For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/
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