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| ITE HCMC |
Taking place at the Saigon Exhibition and Convention Center (SECC), alongside a variety of business forums, networking events and destination experiences across the city, the expo will bring together tourism professionals, government leaders, international buyers, travel media and exhibitors from around the world to shape the future of global travel.
Twenty Years of Building Global Tourism Connections
Since its inaugural event, ITE HCMC has grown from a regional travel exhibition into one of Asia's most respected tourism trade events.
The 2026 edition marks an important milestone, celebrating 20 years of fostering international partnerships, promoting destinations and creating valuable business opportunities throughout the global tourism industry.
Supported by Vietnam's Ministry of Culture, Sports and Tourism and the People's Committee of Ho Chi Minh City, the expo continues to play a vital role in promoting Vietnam as a world-class travel destination while strengthening tourism cooperation throughout Asia and beyond.
Today, ITE HCMC is recognised as a strategic platform where governments, tourism boards, airlines, hotels, destination management companies, travel agencies and international buyers meet to develop new business relationships and explore emerging tourism opportunities.
Vibrant Connections for a New Era of Tourism
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ITE HCMC 2026 embraces the future by showcasing how digital technology, artificial intelligence, sustainability and cultural heritage can work together to create smarter and more meaningful travel experiences.
The expo aims to build stronger partnerships between tourism authorities, private businesses and international organisations while encouraging innovation across every sector of the visitor economy.
As global travel continues to evolve, ITE HCMC provides an ideal platform for discussing the future of smart destinations, sustainable tourism and international collaboration.
Asia's Award-Winning Tourism Trade Show
ITE HCMC's growing international reputation has been recognised through consecutive victories at the World MICE Awards, where it was named Asia's Best Trade Show in both 2024 and 2025.
These prestigious awards reflect the event's professionalism, outstanding Hosted Buyers Programme and its significant contribution to tourism development throughout Vietnam and the wider Asia-Pacific region.
The Hosted Buyers Programme has become one of the expo's defining features, attracting carefully selected travel professionals from key international markets who participate in thousands of scheduled business meetings with exhibitors.
This highly structured approach delivers real commercial outcomes while strengthening long-term tourism partnerships.
Record Participation Expected in 2026
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| ITE HCMC |
More than 500 exhibitors representing Vietnam and international destinations are expected to participate, alongside representatives from 34 Vietnamese provinces and cities.
The expo will also welcome approximately 260 international Hosted Buyers from more than 32 countries and territories, representing a 10 percent increase over the previous year.
Organisers anticipate welcoming more than 30,000 visitors, while facilitating over 20,000 business-to-business meetings between Vietnamese tourism suppliers and international buyers.
These impressive figures highlight the expo's growing influence as one of Asia's leading tourism business events.
Supporting Vietnam's Expanding Global Tourism Strategy
ITE HCMC plays an important role in Vietnam's strategy to diversify international visitor markets while building resilience against global economic and geopolitical challenges.
Ho Chi Minh City continues to strengthen relationships with visitors from Northeast Asia, Southeast Asia, North America, Oceania, South Asia and Western Europe, ensuring balanced market growth and reducing dependence on any single region.
As changing global travel patterns create new opportunities, Vietnam is actively expanding its promotional efforts in Australia, India, Europe, Central Asia and other emerging markets.
ITE HCMC provides the ideal environment for strengthening these international relationships through networking, business development and destination marketing.
A Showcase of Vietnam's Tourism Excellence
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| ITE HCMC |
Participating provinces showcase their unique attractions, cultural heritage, culinary traditions and emerging tourism products, allowing international buyers and media to discover experiences ranging from vibrant cities and pristine beaches to mountain retreats, UNESCO World Heritage Sites and authentic rural communities.
The expo also serves as a valuable platform for promoting tourism throughout the Greater Mekong Subregion, encouraging cross-border travel and regional cooperation.
An Outstanding Program of Professional Events
ITE HCMC 2026 features an extensive program designed to inspire innovation and strengthen industry knowledge.
The High-Level Tourism Forum will explore smart destination management, sustainable tourism infrastructure, renewable energy and circular economy principles that are shaping the future of tourism worldwide.
The expo will also host several important regional tourism meetings, including the 8th Senior Officials' Meeting (SOM), the 8th Tourism Ministers' Meeting of Cambodia, Laos, Myanmar and Vietnam (CLMV), the 7th Tourism Ministers' Meeting of the Ayeyarwady–Chao Phraya–Mekong Economic Cooperation Strategy (ACMECS) and the inaugural Tourism Ministers' Meeting of Cambodia, Laos and Vietnam (CLV).
These high-level gatherings further reinforce Ho Chi Minh City's position as a leading centre for regional tourism cooperation.
Discover Vietnam Beyond the Exhibition Hall
International buyers and media delegates will also participate in specially designed familiarisation tours before and after the expo.
These immersive journeys showcase Vietnam's diverse tourism experiences, including scenic waterways, rural ecotourism destinations, traditional craft villages and authentic cultural attractions.
Another popular feature is Travel Fun Expo Day, where visitors can discover exclusive holiday packages, cultural performances and interactive tourism experiences while enjoying a vibrant festival atmosphere.
Strengthening Vietnam's Position on the World Tourism Stage
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| ITE HCMC |
It has become a catalyst for innovation, sustainability and international collaboration while helping position Vietnam among Asia's most dynamic tourism destinations.
With world-class business networking, outstanding educational forums, extensive media coverage and participation from leading tourism professionals worldwide, ITE HCMC 2026 represents an important opportunity for the global tourism industry to shape the future together.
For travel professionals, tourism organisations and destination marketers, Ho Chi Minh City will once again become the place where new partnerships are formed, innovative ideas emerge and the next chapter of international tourism begins.
International Travel Expo Ho Chi Minh City (ITE HCMC 2026)
Website: https://www.itehcmc.travelFacebook: https://www.facebook.com/itehcmc.internationaltravel
LinkedIn: https://www.linkedin.com/company/vibranthochiminhcity/
Saigon Exhibition and Convention Center (SECC) Website: https://www.secc.com.vn
For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/
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