The campaign titled ‘It’s got to be Sydney’ complements the state’s broader tourism strategy and the NSW Government’s focus on safely reopening and restarting sectors fundamental to boosting the economy, including the 24-Hour Economy Strategy.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said COVID-19 hit the business events sector early and hard, and that now is the time for businesses to begin planning their meetings and events for next year, as the government continues to ease restrictions across a range of venue categories.
“Business events are a key contributor to the state’s economy through direct expenditure by visitors and the potential for trade deals, investment, talent attraction and social impact,” Mr Ayres said.
"This campaign is a key initiative to highlight all that Sydney has to offer the business visitor across its unique combination of culture, creativity and commercial strengths and it will build awareness about the opportunities for businesses to meet in our city and state.”
BESydney CEO Lyn Lewis-Smith said: “In our work securing Sydney hosting rights for global conferences and incentives over the past 50 years, BESydney has been at the forefront of promoting, protecting and growing our city’s reputation as Australia’s premier destination for business visitors.”
For more information, visit www.meetinsydney.com.au.
Website: www.theholidayandtravelmagazine.blogspot.com.au
Destination NSW
https://www.destinationnsw.com.au/
https://www.destinationnsw.com.au/
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