Thursday 26 November 2020

#WEARECRUISE: CRUISE INDUSTRY ASKS SUPPORTERS TO GET ON BOARD

The Australian cruise community is calling on the public to get behind its latest campaign in a show of support for the global industry, which has been hit hard by the COVID-19 pandemic.

The industry is worth more than $5 billion and supports 25,000 jobs in Australia and New Zealand, including travel agents and tour operators, farmers, winemakers, port workers and technical service providers.

But since March this year, cruise ships have been unable to enter any port in Australia due to restrictions introduced to help prevent the spread of COVID-19.

The Cruise Lines International Association (CLIA) has drawn on some of these personal stories as part of its #WeAreCruise initiative to unite the cruise community and help build the case for a carefully planned revival, which includes a commitment to extensive new health and safety protocols.

CLIA has developed a range of assets for people to use on social media to show their support for the industry, which can be downloaded here.

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