SYDNEY HOTEL INDUSTRY SET FOR TRANSFORMATION

Ovolo Hotels.

Sydney’s hotel industry is set to undergo its most profound transformation ever, with a new generation of hotels expected to add over 11,000 rooms in the next ten years and introduce new hospitality concepts, according to a new hotel innovation research report released today by Tourism Accommodation Australia (TAA).

The report highlights how new global and local hotel brands, new designs, new technologies and new guest-centric services are changing the face of Sydney’s – and Australia’s – accommodation sector.

TAA Chief Executive Officer Carol Giuseppi said, “Sydney is undergoing the most fundamental change to its accommodation sector since the arrival of international hotels in the 1970s.

“Already we have seen international groups like Hilton bring their cutting-edge Curio brand to Sydney, while Marriott has introduced the Autograph Selection, and Accor their boutique MGallery by Sofitel collection. Ovolo has its unique lifestyle hotels, IHG is planning Voco and Indigo hotels and there have been many other announcements of boutique brands planned for the city.

“The regeneration of Sydney’s accommodation sector is vital to the tourism market as international and domestic travel continues to grow strongly. With a full calendar of high-profile events and conferences, the new wave of hotels across the city will ensure Sydney is able to cater for future growth in demand for the foreseeable future.”

The full report is available via https://goo.gl/L3SGjM.