'WAKE UP WITH' NEW CAMPAIGN FOR WESTERN SYDNEY REGIONS

The visitor economy in Western Sydney is set to grow even further following a new campaign encouraging tourists to ‘stay a little longer’ in the regions of Penrith, the Blue Mountains and Hawkesbury.

Minister for Tourism and Major Events Adam Marshall said the NSW Government had partnered with the Regional Strategic Alliance, comprising of representatives across the three regions, to fund the campaign which bears the tagline Wake Up With.

“The Campaign is aimed at reminding visitors of the range of quality experiences that are worth staying overnight for,” Mr Marshall said.

“Around 75 per cent of visitors to these regions are day trippers. We want to make sure those visitors extend their stay to an overnight trip, so that the local visitor economy thrives.

“The concept of the Campaign unifies the three regions through four hero themes including nature, adventure, food and culture.”

The Regional Tourism Fund provides investment into the regional visitor economy on a matched dollar-for-dollar basis.