NSW TO BANK BILLIONS WITH 2030 TOURISM TARGET

In a bid to triple overnight visitor spending by 2030 the NSW Government has launched an ambitious State tourism target and new Visitor Economy Industry Action Plan.

NSW Minister for Tourism and Major Events Adam Marshall said the NSW Government would work with industry to aggressively pursue a new target of $55 billion in overnight visitor expenditure for the State by 2030.

“A new ambitious 2030 tourism target is part of the NSW Government’s focused effort to grow NSW’s position as Australia’s leading destination,” Mr Marshall said.

“International visitor markets like China and India represent significant growth opportunities for Sydney and rural and regional NSW, which is why we’re working on campaigns and strategies to fly more tourists to the State.”

“We want to make tourism an engine industry for rural and regional NSW - that’s why we’ve also, for the first time ever, created a regional NSW target of $20 billion by 2020 and $25 billion by 2030.”

The Visitor Economy Industry Action Plan 2030 is available at www.industry.nsw.gov.au/veiap.