FLOOD RECOVERY CAMPAIGN TEMPTS NSW NORTH COAST VISITORS

The Tweed

The NSW North Coast experienced a boost in tourism thanks to a $300,000 NSW Government marketing campaign put in place to help support the area following last year's devastating floods.

The campaign was a collaboration between the NSW Government via Destination NSW and the Office of Emergency Management, in partnership with HotelsCombined, National Geographic, Stayz and Webjet.

Member for Lismore Thomas George said the initiative drove 56,800 visits to visitnsw.com, resulting in a 44 per cent year-on-year increase in traffic to the Byron Bay, Lismore and Tweed webpages.

“Not only did this campaign succeed in driving people to the visitnsw website, HotelsCombined saw a 49 per cent year-on-year increase in accommodation bookings, a phenomenal result for the region’s local hotels, restaurants and tourist attractions,” Mr George said.

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