Started in 1975, Festival was born when a group of clever locals thought the arrival of snow was a ‘great excuse for a party’. The group organised races on the mountain and in town, lollies for the kids, beers for the grown-ups, a concert or two and a local ball, all of which were a great success. News quickly spread and over the years it has grown in size and stature to become the Southern Hemisphere’s biggest winter celebration.
Now an iconic event cemented on Queenstown’s calendar it attracts 45,000 attendees and injects a whopping $57 million back into the local economy.
Despite phenomenal growth, the festival has stayed true to its roots and is still a festival for the community. It has evolved to forge a unique identity as New Zealand's premier celebration of all things winter and holds a special place in the heart of Queenstowners.
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