Brisbane Region Welcomes You: A New Standard in Hospitality

Brisbane

Brisbane is a city renowned for its warm hospitality, and now, the Brisbane Economic Development Agency (BEDA) is taking it a step further with the Brisbane Region Welcomes You program. This initiative is designed to inspire and equip those involved in welcoming visitors—whether in tourism, hospitality, retail, or as volunteers—with the tools and knowledge to create exceptional guest experiences.

As part of the broader Queensland Welcomes You initiative, the program provides a suite of online training modules tailored to Brisbane’s unique offerings. In-person workshops will also take place in early 2025, ensuring participants gain practical insights and skills that enhance the region’s reputation as a world-class destination.

Who Can Participate?

The program is open to a wide range of businesses and individuals who play a role in shaping the visitor experience. This includes professionals working in hotels, venues, transport, tours, events, attractions, retail, and dining, as well as dedicated volunteers in the visitor economy.

What Participants Will Gain

• A deeper understanding of Brisbane’s unique stories and experiences to share with guests.
• Recognition as a regional host and a valued part of Queensland’s welcoming network.
• A certificate of completion to promote their role in delivering outstanding hospitality.

What the Program Covers

The online course consists of five modules, with topics including:

• World-class hosting principles
• Accessibility and inclusion
• Storytelling techniques
• Aboriginal and Torres Strait Islander cultural insights and environmental sustainability
• Local experiences and tourism products

Each module takes between five and 40 minutes to complete, with the full course requiring approximately 1.5 hours.

How to Register

Participants can access the training by visiting the Queensland Welcomes You login page, creating an account, and following the provided instructions.

With the Queensland Government’s support and delivery through the Queensland Regional Tourism Network, the Brisbane Region Welcomes You program strengthens the city’s position as a premier travel destination, ensuring every visitor leaves with memorable experiences.

For those interested in taking their hospitality further, volunteering opportunities are available through the Brisbane Visitor Information Centre, Brisbane Greeters, and Volunteering Queensland.

AIME 2025

Brisbane Economic Development Agency (BEDA) participated in AIME 2025, showcasing Brisbane as a premier destination for business events, conferences, and incentives. As part of the Asia Pacific’s leading meetings and events industry gathering, BEDA connected with global event planners, industry leaders, and decision-makers to highlight Brisbane’s world-class venues, vibrant tourism offerings, and strong business infrastructure. The agency reinforced its commitment to attracting major events to the city, driving economic growth, and positioning Brisbane as a top-tier location for international business events.

Brisbane Economic Development Agency

Phone: + 61 7 3006 6200
Fax: + 61 7 3006 6250
Postal Address: PO Box 12260 George St Brisbane, QLD, Australia 4003
Physical Address: Level 20, 69 Ann St Brisbane, QLD, Australia 4000
Web: https://beda.brisbane.qld.au/en/