Destination NSW Targets High-Yield Business Events at AIME 2025

Destination NSW

 As one of Australia's premier business event hubs, New South Wales (NSW) is set to make a significant impact at AIME 2025, the region's leading trade show for business events, which will take place from February 10-12, 2025. Destination NSW will be joining 40 NSW visitor economy businesses at this influential event, driving new growth opportunities and reinforcing the state’s position as a prime destination for high-value business events.

Business Events Drive Strong Economic Impact

Recent data from Tourism Research Australia has highlighted the robust economic contribution of business events to NSW, with the sector generating a whopping $560.8 million in overnight visitor spend in the year ending September 2024. Business events are not only vital for the tourism industry, but also serve as an economic powerhouse, with business travelers known for their high spending. The average business visitor spends $577 per night, three times more than leisure visitors, who typically spend $186 per night.

NSW is aiming to capitalize on these figures at AIME 2025 by connecting the state’s leading suppliers with both domestic and international buyers, fostering opportunities for new event bookings and attracting lucrative business events that help sustain year-round demand for accommodation, venues, and experiences.

Destination NSW at AIME 2025

Destination NSW

AIME 2025 is expected to draw over 570 exhibitors and 3,500 attendees, creating a bustling platform for NSW businesses to meet potential event organizers and decision-makers. Destination NSW, alongside Business Events Sydney, is committed to showcasing the diversity and appeal of the state’s offerings under the ‘Corporate events that feel anything but’ brand. The emphasis will be on presenting NSW’s venues and experiences as world-class, while also highlighting its unique ability to deliver business events with a distinct edge—incorporating immersive regional retreats and exclusive cultural experiences that set the state apart from other destinations.

One of the standout features of NSW’s participation at AIME 2025 will be the 700 targeted meetings arranged at the state’s stand. These meetings will connect international and domestic buyers with a wide array of destinations, venues, and experience providers, offering personalized recommendations and support to help secure new business.

Why Business Events Matter for NSW

Business events have become a major priority for NSW, both in terms of economic growth and creating opportunities for industry professionals. In the year ending September 2024, the state welcomed 338,100 overnight business event visitors, generating 971,600 visitor nights. The positive ripple effects of these events are felt across the state, from regional retreats to urban events, providing a consistent stream of business throughout the year.

Karen Jones, Acting CEO of Destination NSW, stated: “Business events deliver high-value visitors who stay longer and spend more, creating year-round demand for hotels, venues, and experiences across NSW. AIME 2025 is a vital opportunity to help secure lucrative events that fill midweek and off-peak periods, generating jobs and economic impact statewide.”

With AIME 2025 being a key event in the business tourism calendar, NSW’s presence is crucial to capitalizing on this sector’s growth. The state offers more than just top-notch venues—it provides authentic and immersive experiences that enrich corporate events. Whether it’s a luxury coastal retreat or an exclusive cultural experience, NSW has something special to offer corporate event planners seeking to make their events memorable and impactful.

AIME 2025: A Gateway to Business Opportunities

AIME 2025 is not only a platform for showcasing NSW’s capabilities but also a vital marketplace for global buyers to source the latest and most innovative venues, destinations, and services. Destination NSW will leverage the event to secure new business for the state, showcasing the depth and breadth of experiences that make NSW the perfect backdrop for corporate events of any scale.

In addition to showcasing venues and suppliers, Destination NSW has also released two practical guides to support businesses within the sector:

1. Quick Tips for Engaging with the International Incentive Event Market – This guide offers valuable insights into attracting high-spending incentive groups, helping NSW businesses tap into the lucrative incentive travel market.

2. Quick Tips for Working with the Business Events Sector – A resource designed to assist event organizers and suppliers in securing more event bookings, enhancing their ability to connect with global buyers at events like AIME.

The Future of Business Events in NSW

NSW’s focus on business events is paving the way for continued growth in the sector. With a diverse portfolio of venues, world-class infrastructure, and a reputation for delivering exceptional experiences, the state is positioned to remain Australia’s leading destination for business tourism.

As Karen Jones concluded, “NSW offers more than just great venues—it delivers business events with a difference. At AIME 2025, we’ll show global buyers why NSW is Australia’s number one destination for business events.”

For business event planners looking to host their next successful event, NSW stands out as an extraordinary choice, blending accessibility, luxury, and culture to create unforgettable corporate experiences.

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Event Details:

• Event: AIME 2025
• Dates: February 10-12, 2025
• Location: Melbourne, Australia
• Participating Organization: Destination NSW and Business Events Sydney

For more information on NSW as a business event destination, visit Destination NSW.