Korean TV boost

A Korean reality TV show called ‘Besties in Wonderland’, which followed six famous South Korean celebrities travelling around Queensland, has provided a significant PR boost for the state. 

The program showcased a variety of Queensland destinations, delivering a total PR value of more than $77 million. 

Leveraging this awareness, TEQ partnered with eight key travel trade partners to drive bookings to Queensland with a focus on increasing length of stay, generating 4,663 pax to Queensland. 

TEQ, in collaboration with Tourism Australia, Brisbane Economic Development Agency, Destination Gold Coast and Tourism Tropical North Queensland, partnered with Seoul Broadcasting System in Korea to deliver the eight-episode TV series.

*Source: Tourism and Events Queensland