Tourism Noosa's winter campaign in Melbourne called You Could Be Here has been designed to entice Melburnians to escape the southern cold and book a relaxing Noosa holiday. The campaign is a colourful message showing that in the time it takes to rise on these wintry mornings, get ready and travel to work, you could be here - relaxing in Noosa. The campaign will be promoted in key targeted areas of Melbourne's CBD and inner city fringe suburbs.
General Manager of Tourism Noosa, Damien Massingham said "Melbourne is Noosa's largest interstate market with 97 000 visitors annually and is our highest yielding market spending $153 million annually. With Melbourne's maximum temperature about the same as our minimums, it shouldn't take much convincing for people to consider a holiday in Noosa."
The tram is running on major Melbourne CBD and surrounding fringe routes until mid-August, travelling alongside Federation Square, Swanston Street, Flinders Street Station, St Kilda, South Yarra and past major attractions including the Arts Centre Melbourne and the famous Young & Jackson Pub.
In addition to the tram, coffee lovers will be inundated with the Noosa message thanks to 70 000 Noosa branded coffee cups that will be distributed in 70 select cafes and restaurants in the same locations. Also to reinforce the Noosa message, 50 000 Noosa Avant Cards will be distributed in key outlets.
The tram, coffee cups and Avant cards have a call to action to the visitnoosa.com.au website which will feature a dedicated You Could Be Here Campaign page featuring great accommodation deals by participating Tourism Noosa members.
The You Could Be Here campaign runs through to mid August.
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