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| visitors in Trang An ecological site |
A Year of Exceptional Growth
The tourism sector in Ninh Binh saw remarkable growth in 2024, welcoming 8.7 million visitors, surpassing the annual target by 16% and marking a 30% increase compared to 2023. Of those, 1.5 million were international travelers—the highest number ever recorded. With an impressive revenue generation of 9.1 trillion VND (380 million USD), the province experienced a significant surge in tourism earnings, showing the increasing popularity of Ninh Binh as a must-visit destination.
Key sectors contributed to this growth. The accommodation industry earned 826 billion VND, reflecting a 25.31% rise. Restaurant services saw nearly 4.57 trillion VND, up by 38.61%, while transport services increased by 29.74%. Souvenir sales also saw a remarkable 1.7-fold increase, pointing to the growing interest in the local culture and products.
A Rising Star in Global Tourism
Ninh Binh’s rise as a key player in global tourism is no coincidence. With its breathtaking landscapes like Tam Coc and Trang An, coupled with its deep historical roots as the former capital of Vietnam, the province has captured the hearts of travelers worldwide. It has recently been named among the top destinations in Vietnam and has earned accolades from both local and international tourism organizations.
In 2024, Ninh Binh was ranked among the "10 Most Attractive Experiences in 2024" and was listed as one of the "Top 10 Friendliest Destinations in the World." It also secured the fourth spot in the prestigious "Top 10 Crowd-Free New Wonders of the World." Trang An Scenic Landscape Complex, a UNESCO World Heritage Site, was recognized with the "Impactful Destination" award at the Kotler Awards 2024, solidifying Ninh Binh’s growing global reputation.
A Digital Transformation for Tourism
The province has capitalized on digital platforms to boost its tourism promotion efforts, particularly targeting key international markets, including Europe, North America, India, Japan, South Korea, and Taiwan. Through innovative digital marketing campaigns and active social media presence, Ninh Binh has connected with a broader audience, making it easier for travelers to learn about and plan their visit to the province.
In addition to online promotion, Ninh Binh hosted a variety of sports and cultural events in 2024, giving tourists opportunities to immerse themselves in local traditions and experiences. These events not only attracted more visitors but also showcased the province’s dynamic and diverse offerings.
The Road Ahead: Turning Tourism into an Economic Powerhouse
Ninh Binh's ambitious tourism targets for 2025 are part of a larger strategy to establish tourism as a driving force for the province's economy. To meet this goal, the local tourism sector is focused on upgrading infrastructure, enhancing services, and expanding its range of offerings to cater to both domestic and international visitors.
A major part of this strategy is to position Ninh Binh as a year-round destination, with a wide variety of tourism products, including sightseeing tours, resort entertainment, sports activities, and Meetings, Incentives, Conferences, and Exhibitions (MICE) services. This four-season tourism approach will appeal to different types of travelers, from adventure enthusiasts to business professionals.
The province plans to further develop unique tourism products that highlight its rich cultural and historical legacy, such as the Hoa Lu ancient capital and Trang An heritage site. By focusing on these distinctive features, Ninh Binh aims to create an unforgettable experience for visitors, blending nature, history, and local traditions.
Building the Ninh Binh Brand
A key component of Ninh Binh’s tourism growth is the ongoing development of its brand. The province has embraced the slogan “Ninh Binh - Tuyet Sac Mien Co Do” (A Perfect Beauty of the Ancient Capital), which encapsulates the province’s unique charm. As part of this branding effort, the tourism sector is committed to delivering high-quality, professional, and civilized services to enhance the visitor experience.
With increased focus on attracting tourists from high-potential markets such as Japan, South Korea, China, Taiwan, the EU, and India, Ninh Binh is set to continue building its reputation as one of Vietnam’s most beloved destinations. The combination of breathtaking natural beauty, rich history, and a welcoming atmosphere makes Ninh Binh an ideal destination for travelers seeking both relaxation and adventure.
Looking Forward
With its tourism sector on a rapid upward trajectory, Ninh Binh is set to become an even more prominent player in Vietnam’s travel landscape in the years to come. Whether you’re exploring the tranquil beauty of Trang An, cruising the rivers of Tam Coc, or delving into the province’s ancient history, Ninh Binh promises a travel experience that is as enriching as it is awe-inspiring.
For those planning a visit in 2025, Ninh Binh is undoubtedly a destination to watch, and the province’s continued investment in tourism infrastructure, digital outreach, and cultural experiences will ensure that it remains at the top of travelers' lists for years to come.
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