Tourism Thailand Launches Domestic Social Media Campaign

The Tourism Authority of Thailand (TAT) will use social media influencers to attract more local tourists and grow domestic travel this year.

TAT on Friday kicked off its new tourism campaign, Tiew Thai Teh (Travel Thai Cool), which engages social media influencers — mainly young celebrities and internet stars — to convince Thai tourists to travel more domestically.

TAT governor Yuthasak Supasorn said: “I believe this Tiew Thai Teh campaign will create travel awareness among more than 10 million Gen-Y people. We expect to grow domestic travel during the coming long holidays in April and May by 10%,” he said.

Full story at Bangkok Post.