- Japanese-language site the latest addition to the Campaign Asia Pacific stable
Campaign Asia-Pacific announces the launch of Campaign Japan, a Japanese-language site that will offer Japanese marketers a new perspective on their industry as well as insight into developments across Asia and beyond.
The site, www.campaignjapan.com, will provide a mix of news, analysis and opinions, case studies and work—including content created in Japan and content translated from Campaign's global network.
David Blecken, executive editor, Campaign Asia-Pacific–Japan, will lead Japan coverage from Tokyo and curate the Japanese-language site. In addition, he will provide enhanced coverage of Japan in English, for Campaign Asia-Pacific and the rest of the Campaign global network.
As Japan continues to evolve, many Japanese marketers are keen to develop their careers not just domestically, but on a global scale. Japanese brands are approaching the world with new energy, while international brands and service providers are also seeing renewed potential for business in Japan.
Campaign Japan’s goal is to look at Japan not in isolation, but in a global context bringing an independent perspective to some of the most interesting aspects of Japanese marketing, while presenting professionals in Japan with the most relevant information and insights from the rest of Asia, the US and Europe.
“As the only international marketing industry publication to produce original, bilingual content from Tokyo, we aim to support the industry by looking at it in a new light and presenting it to the world. We hope to inform, but also inspire new thinking,” said Blecken.
The site, www.campaignjapan.com, will provide a mix of news, analysis and opinions, case studies and work—including content created in Japan and content translated from Campaign's global network.
David Blecken, executive editor, Campaign Asia-Pacific–Japan, will lead Japan coverage from Tokyo and curate the Japanese-language site. In addition, he will provide enhanced coverage of Japan in English, for Campaign Asia-Pacific and the rest of the Campaign global network.
As Japan continues to evolve, many Japanese marketers are keen to develop their careers not just domestically, but on a global scale. Japanese brands are approaching the world with new energy, while international brands and service providers are also seeing renewed potential for business in Japan.
Campaign Japan’s goal is to look at Japan not in isolation, but in a global context bringing an independent perspective to some of the most interesting aspects of Japanese marketing, while presenting professionals in Japan with the most relevant information and insights from the rest of Asia, the US and Europe.
“As the only international marketing industry publication to produce original, bilingual content from Tokyo, we aim to support the industry by looking at it in a new light and presenting it to the world. We hope to inform, but also inspire new thinking,” said Blecken.
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