Wednesday 17 March 2021

CAUSE TO CELEBRATE AS SYDNEY AND NSW SHINES

The beginning of March marks the beginning of a bumper month of activity for Sydney and NSW, and Destination NSW CEO Steve Cox is excited about the opportunities ahead.

Tomorrow, the Sydney Gay and Lesbian Mardi Gras Parade will take place, bringing a celebration of diversity, inclusion and creativity to the Sydney Cricket Ground (SCG).

Sydney really comes to life at this time of year with colour and excitement at every turn, with the whole city – from CBD office towers to cafes in Marrickville – supporting this very-Sydney signature event.

The parade at the SCG will be a great moment for COVID-safe events in NSW too with tens of thousands of supporters attending and many more around the country tuning in to watch it on SBS.

But Mardi Gras is just the start.

This month Hamilton opens at Sydney Lyric Theatre following 18 months of anticipation and excitement. Sydney is the only city in the world showing the acclaimed production right now – with The New York Times even giving the city a front-page shout-out for its world-leading moves to get theatres open and the performing arts back on stage.

The high stakes Autumn Racing Carnival also kicks off this month, and later Handa Opera on Sydney Harbour will present the magnificent La Traviata at Mrs Macquarie’s Chair against a backdrop of the Sydney Opera House.

Destination NSW has partnered with these events and is promoting Sydney to local and visiting event-goers through the Sydney Love It Like You Mean It campaign. The event promotion complements the TV commercial, digital ads and billboards reminding visitors of the magic, the discovery and the world-class experiences Sydney has to offer.

Regional NSW is also booming and many operators report that forward bookings for Easter and April school holidays are strong. Destination NSW will be encouraging visitors to book mid-week escapes and longer breaks wherever they can.

Behind the scenes, Destination NSW continues to advocate for industry stakeholders, work collaboratively across government and seek out new opportunities that will provide social and economic benefit to the people of NSW.

Keep an eye out for the latest visitor economy news on the Destination NSW corporate website and social media channels.

Watch the video HERE for a full update on Destination NSW activity from CEO Steve Cox.

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