VIVID TARGETS CHINESE VISITORS

A promotional campaign to attract Chinese visitors to our Harbour City for Vivid Sydney is underway. The NSW Government, through Destination NSW, partnered with China’s leading online travel agency, CTrip, which has more than 141 million registered users in China, on the campaign.

The campaign will see the package promoted across CTrip’s desktop and mobile websites, as well as on its popular travel app. It will also be promoted across CTrip’s social channels, Chinese search engines and on the recently launched Sydney.cn - a dedicated website hosted in China, to promote Sydney and NSW to local travellers.

Minister for Trade, Tourism and Major Events Stuart Ayres said, “This innovative campaign is aimed at the parents of Chinese students studying in Sydney, offering tailored packages to come and see Sydney while Vivid Sydney is on. It will also offer a chance to attend a special ‘Light Exchange’ ceremony during the Festival, which involves the exchange of a light between parent and child to symbolise the values of love and hope.”