Operators across the state enjoyed strong visitation last weekend, with many accommodation providers reporting 100% occupancy and cellar doors at capacity for wine tastings and record sales.
G’DAY Group - owners of Discovery Holiday Parks and Top Parks - said NSW had the strongest rebound rate of all states when comparing average bookings per day during the most impacted months (March and April) and bookings following the easing of local travel restrictions.
G’DAY Group Chief Executive Grant Wilckens said a clear and simple pathway to re-opening in NSW meant a number of the company’s properties sold out for the long weekend, with the July school holidays following a similar pattern.
“We’re particularly thrilled with the way we are rebounding in NSW. The State Government has been really encouraging people to get out and visit the regions and communicated a clear and simple plan for re-opening for tourism.”
Destination NSW’s tourism recovery campaign Now’s The Time To Love NSW continues to drive interest among travellers.
Organic search traffic on VisitNSW is up 103 per cent since 20 May 2020 when the NSW Government announced intrastate travel restrictions would be lifted. Organic search traffic is up 32 per cent on the same time last year, and visits to road trip content on the website is up 259 per cent since 20 May.
This week Destination NSW also launched its first ever augmented reality filter on Instagram and Facebook, inviting followers to find out which NSW holiday experience they should plan next.
The interactive tool showcases some of the state’s iconic travel highlights, from surfing on the Central Coast or hiking in the Blue Mountains to skiing in the Snowy Mountains and a luxury getaway on the North Coast.
The Destination NSW first builds on an engaging program of social media content, that has seen an 80 per cent spike in the use of #LoveNSW in the past fortnight.
No comments:
Post a Comment