Aptly named The Murray - Best Shared, the campaign is the result of a collaborative effort between the NSW Government its tourism and major events agency Destination NSW, Destination Riverina Murray and Murray Regional Tourism.
It will focus on three key themes: Food and Wine, Nature and Outdoors, and Golf.
Mr Clancy said it’s an ideal time to book in a short Spring break to The Murray.
“Our region has so many wonderful experiences for visitors to discover. Revel in the spectacular natural scenery surrounding the mighty Murray River, where you can also enjoy a breadth of river-based activities such as riding paddle-steamers, fishing, canoeing and water-skiing."
Minister for Tourism Stuart Ayres said the campaign has been made possible through Destination NSW’s Regional Tourism Fund, which matched Destination Riverina Murray’s $85,000 contribution dollar-for-dollar.
“Tourism is a top priority for the NSW Government, particularly in rural and regional areas, where more heads on beds and more diners in local restaurants turbocharges local economies, and in turn, benefits the entire State’s economy,” Minister Ayres said.
The 11-week campaign will primarily feature on Facebook and Instagram and will be complemented by PR activity.
See the campaign video here: visitthemurray.com.au
Destination NSW https://www.destinationnsw.com.au/
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