Tile owners, known as Housemates, will be able to:
- Choose their tile online and check out the view
- Personalise their tile with a photo and short message
- Form or join virtual tile communities with friends, family and famous artists
- Visit their tile and share it through social media
- Search for other Housemates and see what they have done with their tiles
- Buy a tile as a gift
The Opera House’s 40th Anniversary celebrations in October raised community awareness of how central this World Heritage masterpiece is to Australian identity and its vital role in the country’s economy and culture. A Deloitte Access Economics report issued as part of the 40th celebrations valued the Opera House at $4.6 billion.
Housemates will own their tiles for the Opera House’s decade of renewal, launched as part of the 40th Anniversary. The Own Our House campaign gives everyone the chance to be a catalyst in the renewal process.
The NSW Minister for Tourism, Major Events and the Arts, George Souris, said: “Own Our House is a way for people to express their love of the Opera House and play a part in its future. It is an innovative idea and I applaud it.”
Sydney Opera House Trust Chairman John Symond AM said: “The Opera House is the People’s House. Own Our House is an opportunity for everyone to feel that they are contributing to its future. This is about our partnership with the community.”
Sydney Opera House CEO Louise Herron AM said the funds raised by Own Our House would go first and foremost to help renew the building. “The Opera House belongs to everyone. This campaign gives people a really tangible, practical way of showing how much they care. It provides the seed funding for the renewal campaign of Australia’s greatest icon.”
Funds from the Own Our House campaign will also be used to increase public access to the Opera House through more free events, digital innovation and new education initiatives.
Another Australian icon, actor Hugh Jackman, is leading the charge as one of the first Housemates. “The Opera House is a World Heritage masterpiece that belongs to all of us,” said Mr Jackman. “Own Our House is a great way for people to show their pride and affection for one of the world’s greatest icons and Deb and I are happy to be involved with our family.”
A range of other stars – including Jack Thompson, Josh Pyke, Delta Goodrem, Matt Moran, Glen Hansard and The Frames, Martha Wainwright and Diesel – have already expressed their support for the Opera House by buying tiles.
The virtual Opera House at the heart of the campaign and the Own Our House website were made possible through the use of ground-breaking laser-mapping technology developed by US-based digital preservation foundation CyArk.
The Opera House's tallest sail, known as A2, covers the Concert Hall and has more than 125,000 tiles. The tiles come in Snow (matt) and Ice (shiny) finishes and give the famous sails their extraordinary lustre. Ice tiles will be offered for $100 and the rarer Snow tiles for $400 (in honour of the Opera House's 40th Anniversary year).
Tiles are available to purchase online at ownourhouse.com.au via PC, tablet, laptop or smartphone or through tablets available in the Box Office Foyer.
For more information: ownourhouse.com.au, #ownourhouse.
Sydney Opera House
The Opera House is a masterpiece that belongs to all Australians. One of the world's most recognised and celebrated buildings, it contributes significantly to the cultural life of the city. The World Heritage-listed Opera House welcomes more than 8.2 million visitors on site every year and hosts 1,800 performances attended by 1.4 million people. It is one of the world's busiest cultural precincts.Keep up to date with Sydney Opera House on Facebook, Twitter and Instagram.
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