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| Ontario's live music scene |
Ontario is developing a live music strategy that will
strengthen the province's position as a global leader for live music and
enhance international tourism.
Working together with music industry partners and the Ontario
Media Development Corporation, the Ontario Arts Council and the Ontario Tourism
Marketing Partnership, the government's live music strategy will:
- Promote Ontario's live music sector to boost concert attendance, visitor spending and economic impact.
- Develop an organized live music marketing and promotions plan.
- Leverage existing resources.
- Create opportunities to promote music through measures such as new online resources.
- Position Ontario as a premier global destination for live music and music tourism through the province's international marketing initiatives.
Strengthening Ontario's live music scene is part of the
McGuinty government's plan to boost the economy and create jobs.
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| Ontario's live music scene |
We are proud to showcase Ontario on the world stage for
live music. Home to globally diverse music, a variety of venues, a thriving
festival scene and our internationally celebrated talent — our artists and our
industry — Ontario has what it takes to compete as one of the world’s top live
music destinations. Already a leader in Canada and a leader in North America,
together with our industry partners we will ensure Ontario shines in the
international spotlight as a true innovator in live music.", Michael Chan,
Minister of Tourism, Culture and Sport said.
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