Accommodation provider Hotelbeds is building up its
presence in Hong Kong and China by investing in local teams for both
contracting and sales, while also offering destination services popular with
the two markets.
At a media presentation yesterday, Hotelbeds’ regional
director for Greater China, Adam Krzciuk Kuna, said “dynamic packaging products
that the end consumer can create by themselves”, such as airport transfers and
one-day city tours, were the most popular destination services among travellers
from Hong Kong and China.
He added that the top outbound destinations from China
were South Korea, the UK, Spain, Brazil, Taiwan, Italy, Germany, Singapore,
Russia and Japan.
Kuna stressed the importance of providing a diverse range
of hotel options for travel consultants in Hotelbeds’ online database, as well
as continued investments in IT tools to support sales.
In addition to providing travel services tailored to the
markets, Kuna also said that setting up shop in a city was important to develop
that “local touch”, which helps to build and maintain relationships between the
company and its clients.
“We need people who speak the same language and
understand the same culture,” he explained.
Hotelbeds, which has an online database of over 50,000
hotels in 183 countries, also plans to reinforce its relationships with clients
in the Middle East, Asia, Australia and Pacific Islands. It currently has local
teams operating across 47 countries, including Hong Kong, Shanghai and
Singapore.
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