ON A MISSION TO PROMOTE NSW IN CHINA

Guangzhou

Tourism operators from across NSW are in China this week to sell the State as a destination of choice to key Chinese travel partners. Destination NSW Chief Executive Officer Sandra Chipchase said more than 30 NSW tourism operators took part in the mission in Wuhan and Guangzhou, two cities identified as target markets in NSW’s China Tourism Strategy 2012-20.

“This is a great opportunity to show why NSW is Australia’s number one destination, highlighting some of the great tours, activities, accommodation options and spectacular locations,” Ms Chipchase said.

“China is our State’s top inbound visitor market. In the year ending September, more than 443,000 Chinese visitors stayed 12.1 million nights in NSW, spending more than $1.5 billion, so it’s important we continue to work with the Chinese travel trade to further increase the number of Chinese visitors to NSW and ensure NSW remains the most popular destination."

The NSW tourism operators participating in the Greater China Mission have received support from the NSW Government’s International Business Development Program, delivered by Destination NSW.

The mission was organised by Destination NSW in conjunction with Tourism and Events Queensland.