Saturday 7 November 2020

NEW WELCOME TO COUNTRY CAMPAIGN

Destination NSW and Tourism Australia have partnered with Welcome to Country, Australia’s premium marketplace for Aboriginal and Torres Strait Islander tourism experiences, to launch a new statewide campaign.

The ‘Experience Your Own Backyard’ campaign showcases 14 NSW Aboriginal tourism operators and encourages people to get out and experience their own state, support Aboriginal tourism and reinvigorate the local tourism economy.

CEO of Welcome to Country Jason Eades said: “We are thrilled to partner with Destination NSW and Tourism Australia to promote experiences in NSW. The campaign highlights the diversity and richness of Aboriginal experiences in NSW. It also presents the perfect opportunity for every Australian to explore and discover their own back yard.”

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said: “NSW is home to Australia’s largest Aboriginal population represented by more than 80 Tribal Groups each with a compelling story to tell. Our Aboriginal tourism operators offer a unique perspective on the land, the history and the culture of our regions, so it’s fantastic to see these businesses feature in the new campaign with Welcome to Country.”

The campaign kicked off last week and will run until 30 November 2020. For more information, click here.

Website: www.theholidayandtravelmagazine.blogspot.com.au

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