The Way Forward for Tourism in Malaysia

Musa Yusof, Director-general, Tourism Malaysia

For 2020, our engagement efforts will be focused on a visit Malaysia 2020 campaighn to ensure there is continued support.

We will be strengthening relationships with various stakeholders through dialogue sessions with parliamentarians, government ministries and agencies, an working with the media and industry players.

We will engage the travel trade for strategic partnerships for packages and product development, travel facilitation and promotional efforts.

The success of visit Malaysia 2020 campaign really relies on the spirit of togetherness fostered between the public and private sectors, and we have found that the number of organisations willing to take part in these initiatives is growing.

Musa Yusof, Director-general, Tourism Malaysia

*Source TTG Official Show Daily, ATF 2020, Issue 1

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