A country town in the late nineties was struggling with a crippling drought, and the main form of income for the town was drying up with it, so something had to be done.
In March 1999, a small group of community-minded people came together with the aim to start a rural themed festival to bring visitors to Deniliquin, a beautiful vibrant town on the edge of the outback.
With Deniliquin’s agricultural and farming roots and the magnificent Riverina plains nearby, the humble ute and the plains were chosen as themes for a festival for people of all ages.
The Deni Play on the Plains Festival was conceived in October 1999, a festival to be held on the flattest, natural, open plains on earth, with “Ute culture” being an intrinsic part of Deniliquin, it was unanimous that it would play a major part of the festival and hence the Deni Ute Muster burst into the national psyche.
Deniliquin lay claim to the title of Ute Capital of the World after that first event and erected a Ute on the Pole in celebration of the Festival’s success, the next year a fabulous vintage ute was stunningly mosaicked. Both of these attractions along with the famous Deni Ute Muster Entrance gates are a must for “selfie” loving tourists.
Today, the event annually attracts approx. 20,000 people of all ages to celebrate all things laconically Australian and the icon of the Ute.
To experience this iconic regional event, book your tickets here.
Destination NSW https://www.destinationnsw.com.au/
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