Wednesday 9 September 2015

11TH INTERNATIONAL TRAVEL EXPO HO CHI MINH CITY 2015 (ITE HCMC 2015)

The 11th edition of the annual International Travel Expo Ho Chi Minh City 2015 (ITE HCMC 2015) – an important highlight of Vietnam Travel Industry, opens its doors from 10-12 September 2015, at the Saigon Exhibition and Convention Center - District 07, HCMC. This exhibition is jointly organized by the Ho Chi Minh City Department of Tourism and the Vietnam National Administration of Tourism, under the guideline of the Ministry of Culture, Sports and Tourism and Ho Chi Minh City People's Committee. Over the decade, ITE HCMC has established itself as the national international travel exhibition, contributing to the promotion of Vietnam as a travel destination.

"Three Countries - One Destination" has been theme since 2007. The three countries referred to here are Cambodia, Vietnam and Laos. In 2012, this was expanded to “Four Countries - One Destination", including Myanmar into the group. 2013 saw the addition of Thailand, changing the theme to "Five Countries - One Destination". A decade of ITE HCMC has created numerous opportunities for the five nations in the lower Mekong river sub-region. Close connections have been forged amongst the 5 biggest tourism centres in this region - Bangkok, Phnom Penh, Vientiane, Yangon and Ho Chi Minh City, generating flexible and focused efforts in developing the tourism industry in each of these countries. With such international cooperation and regional connections for domestic tourism development, we have welcomed visitors from only 10 localities in first years, which has been increased to 27 countries and regions in the last edition.

ITE HCMC has established itself as one of the most important trade platform regionally and internationally. In 2014, ITE HCMC attracted 320 exhibiting companies from 21 countries and welcomed 22,000 international and domestic visitors (20% increase from 2013), cementing its status as one of the fastest growing international tourism trade events in the region.

At ITE HCMC 2015, we are expecting to host 220 quality international buyers (overseas buyers from key international markets), 100 local buyers (travel firms from Vietnam, Cambodia, Laos, Myanmar and Thailand), as well as an increase of 20-30% in visitorship (to 25,000).

The hosted buyer programme utilizes the online Pre-scheduled Appointment System PSA, which is provided free-of-charge to ITE HCMC’s exhibitors and buyers, to facilitate the arrangement of pre-scheduled business meetings. Pre and post show tours to key travel destinations in Vietnam, including Cu Chi, Da Lat, Nha Trang, Phan Thiet, Tien Giang, have been arranged for buyers and international media.

The Organizer has developed customized programs covering many activities such as: two ballots for prizes a day with many valuable prizes, including full tours from destinations including Ho Chi Minh City to Cambodia, Hong Kong, Malaysia, North America and Europe; cheap trans-Vietnam tours; performances; ballots for cheap tickets and promotion programs from airlines, In addition, there are also many attractive programs for the visitors, such as the Photo Exhibition displaying ASEAN nations and people in response to the anniversary of ASEAN Community (31/12/2015), which aims to strengthen friendship and cooperation between the ASEAN countries.

Opening Ceremony

“Vietnam – The Journey to World Heritage" is the theme of this year’s opening ceremony. Artistic performances, to introduce the intangible heritage of Vietnam together with other celebratory ones from the five countries in the lower part of Mekong River, honors the year of ASEAN community. This aims to promote Vietnam tourism and depicts the close connection of ASEAN community, not only in terms of economy but also in terms of culture and artistry. Furthermore, this represents an indispensable part of the spiritual activity and cultural heritage of the people, recognized by UNESCO.

The Opening Ceremony will graced by the travel Ministers of ASEAN countries and Mayors of the cities; Phnom Penh, Vientiane, Yangon, Bangkok. At the opening night, the Organizer will present the 7th Mekong Tourism Alliance Awards 2015 (MTAA), an annual event within the framework of ITE HCMC. "Mekong Tourism Alliance Awards" recognizes the contributions of the travel industry from the five countries, as well as honors outstanding tourism enterprises, and serves to motivate enterprises to scale the heights of the industry. Awards are presented for six categories: The best 5-star hotel of the year, The best airline of the year, The best resort of the year, The most attractive tangible heritage of the year, The best Inbound travel operator of the year, The best Outbound travel operator of the year.

Show activities

There will be a range of exciting activities at ITE HCMC 2015, aimed at promoting socio-economic cooperation and development among the regional countries.

Seminar for cooperation and development of Mekong river sub-region countries 

with theme: "Mekong heritage road: Quang Nam – Siemreap – Luanprabang – Chiangmai – Bagan” will detail and specify lively unique and interesting potentials of the world cultural heritages in the countries as well as other travel potentials in the legacy cities of the region and capacity of connection between the regional heritages and buyers, media units in the region and potential markets in the world attending the ITE HCMC 2015.

Date/Time/Venue: 9th September 2015, 13:00 – 16:30, Saigon Exhibition and Convention Center (SECC) - District 7, Ho Chi Minh City

Seminar to introduce destinations under the Tourism Promoting Organization for Asia Pacific Cities 

(TPO) will display travel products and services in cities of Incheon, Gimhae, Goyang, Andong, Iksan and Ho Chi Minh City in combination with promoting picture of Ho Chi Minh City - Attractive, friendly and safe destination to the member cities of TPO, local buyers and international enterprises, which is also chance for networking between TPO member enterprises and Vietnamese counterparts.

Date/Time/Venue: 11th September 2015, 14:00 – 19:00, Conference Room, 2nd Floor, Saigon Exhibition and Convention Center - District 7, Ho Chi Minh City

Seminar on developing annual report on markets of international visitors to Vietnam will create a comprehensive picture on markets of international visitors to Vietnam in the past time, providing accurate statistics to support making policies on travel development in particular and on social-economic development in general.

Date/Venue: 10th September 2015, 3rd Floor, meeting room 3, Saigon Exhibition and Convention Center - District 7, Ho Chi Minh City.

Talk to introduce tourist markets of Germany, France and Talk 

to introduce tourist markets of England, Spain and Italy are chances for managers, researchers, enterprises to meet and share experiences in studying and orienting the markets, making it basic to promote Travel service, attracting more and more overseas visitors to Vietnam. The talks will provide goals of study, legal and practical foundations, general issues related to five countries of Germany, France, England, Spain and Italia; international experience in attracting visitors of the five countries and recommendations.

Date/Time/Venue: 10–11 September 2015, morning, Saigon Exhibition and Convention Center - District 7, Ho Chi Minh City

Talk to introduce tourist markets of Indonesia and India, 

which lays out foundation to enter key and potential markets of Indonesia and India. At the same time, there are also chances to nurse, improve skill and experience of travel enterprises having traded in these promising markets in order to develop Vietnam - Ho Chi Minh City an central destination for Indonesia and India visitors in the coming time.

Date/Time/Venue: 11th September 2015, afternoon, Saigon Exhibition and Convention Center (SECC) - District 7, Ho Chi Minh City (Meeting room 2, 3rd Floor)

Seminar on Strategy to develop Vietnam travel trademark by 2020. 

The seminar will focus on how to make travel become the cutting-edge and professional economic sector on basis of modern and synchronized facilities and infrastructure; providing high-quality, diversified, well-known travel products and services bearing the national identity, which are strongly competitive to regional and global countries.

Venue: Meeting room 2, 3rd Floor, Saigon Exhibition and Convention Center (SECC) - District 7, Ho Chi Minh City

"Friendship Golf Competition of Mekong river sub-region countries” 

will be organized on 11th Sep 2015 in order to diversify activities of the conference, showing the royal treatment, and improve the solidarity and cooperation between the regional countries via sport events reserved for Leaders of the Tourism Ministries of ASEAN countries, Mayors of the cities at lower part of Mekong river and other invited guests.

Date: 11th September 2015

Travel Fun Fair Day

Open to public and trade visitors, the last day of the exhibition will showcase international renowned performances, fantastic lucky draw prizes and exhibitors featuring promotional travel programs like discounted air-tickets, seasonal tour packages and etc.

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