SOUTH COAST SHOWCASED TO MORE THAN 500,000 POTENTIAL TRAVELLERS IN HONG KONG

The South Coast’s pristine coastline and fantastic food and wine will be showcased as a major Australian tourist destination to more than 500,000 potential visitors from Hong Kong when the popular online travel show, Flyagain.la, goes to air in June.

NSW Minister for Tourism and Major Events Adam Marshall said the initiative is part of the $1.8 million agreement between Singapore Airlines and Destination NSW to boost tourism across the State.

“The South Coast represents one of the many regional destinations within a short drive from Sydney and Canberra for Hong Kong visitors to explore, and this activity with Flyagain.la will not only leverage our strategic partnership with Singapore Airlines, but help place the beautiful South Coast on top of more traveller’s must-see lists,” Mr Marshall said.

Flyagain.la is an online travel show distributed to audiences in Hong Kong and Macau via Facebook.

The campaign will promote travel to regional NSW via Singapore Airlines’ Canberra and Sydney services.

Filming took place in Merimbula, Narooma, Montague Island, Jervis Bay and Wollongong over three days during April.

PHOTO: Honeymoon Bay, Jervis Bay. Credit: Jervis Bay Wild