Saturday, 12 September 2026

Queensland's Natural Wonders Take Centre Stage in New Tourism Strategy

Queensland's Nature-based Tourism
Queensland is strengthening its position as one of Australia's leading nature-based tourism destinations with the launch of Tourism and Events Queensland's Nature-based Tourism Strategy 2026–2029.

The new strategy provides a roadmap for growing nature-based tourism while protecting the remarkable environments, communities and cultural connections that make Queensland unique.

With its rainforests, reefs, beaches, islands, wetlands, mountains and outback landscapes, Queensland offers an extraordinary diversity of natural experiences. The strategy recognises these assets as a foundation of the state's visitor economy, identity and international appeal.

A Roadmap for Queensland Nature Tourism

The Nature-based Tourism Strategy 2026–2029 outlines how Tourism and Events Queensland will support the Queensland Government's vision for the state to become a world leader in ecotourism.

The strategy aligns with Destination 2045, providing a long-term direction for Queensland tourism while focusing on actions that can strengthen nature-based experiences over the next three years.

The approach acknowledges that successful nature tourism depends on more than attracting visitors. Protecting the natural environment and supporting the communities connected to these destinations are central to creating a sustainable visitor economy.

Celebrating Queensland's Natural Assets

Queensland's Nature-based Tourism
Queensland's natural attractions are among its greatest tourism strengths.

Visitors can experience the Great Barrier Reef, ancient rainforests, spectacular national parks, tropical islands, rugged coastlines and vast outback landscapes, often within the same state.

These environments provide opportunities for hiking, wildlife encounters, marine adventures, scenic journeys, camping, wellness experiences and other forms of responsible nature-based travel.

The new strategy aims to build on these world-class natural assets and encourage tourism experiences that allow visitors to connect more deeply with Queensland's landscapes.

Respecting Aboriginal and Torres Strait Islander Connections

Queensland's Nature-based Tourism
Queensland's natural environment is also inseparable from its rich Aboriginal and Torres Strait Islander cultural heritage.

The strategy recognises these longstanding cultural connections as an important part of Queensland's tourism story.

For travellers, Indigenous-led experiences can provide meaningful opportunities to understand Country, culture, history and traditional knowledge while supporting Aboriginal and Torres Strait Islander tourism businesses and communities.

Growing Tourism While Protecting Nature

The future of nature-based tourism depends on maintaining the quality of the environments visitors come to experience.

The strategy provides a framework for tourism growth that considers environmental protection, community benefits and sustainable destination development.

This balance is increasingly important as travellers seek authentic experiences in nature while becoming more conscious of the environmental impact of travel.

By encouraging responsible tourism development, Queensland can strengthen its reputation as a destination where memorable visitor experiences and environmental stewardship work together.

A Strong Future for Queensland Ecotourism

Queensland's Nature-based Tourism
The Nature-based Tourism Strategy 2026–2029 represents an important step towards Queensland's ambition to become a world leader in ecotourism.

For travellers, the strategy points towards a future offering even more opportunities to explore Queensland's extraordinary landscapes, encounter wildlife, experience Aboriginal and Torres Strait Islander culture and discover destinations beyond the traditional tourism trail.

As Queensland works towards Destination 2045, protecting the state's natural and cultural assets will remain essential to ensuring future generations can enjoy the experiences that make the Sunshine State special.

Tourism and Events Queensland

Website: www.queensland.com
Phone: 1800 801 723
Address: Level 7, 111 George Street, Brisbane QLD 4000, Australia

Tourism and Events Queensland works with tourism destinations and industry partners to promote Queensland and support the state's visitor economy.

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

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