Canada Takes the Global Stage in Washington, D.C. Ahead of FIFA World Cup 2026™

Canada’s journey toward hosting the FIFA World Cup 2026™ reached a defining international milestone in Washington, D.C., as the country showcased its vision, hospitality, and global readiness at one of football’s most significant lead-up events. The FIFA World Cup 2026™ Final Draw, held at the iconic Kennedy Center, placed Canada firmly in the global spotlight as anticipation continues to build toward the historic tournament.

With global attention focused on North America, Canada used this high-profile moment to reinforce its message to the world: the nation is ready to welcome fans, media, and travellers with open arms in 2026.

Showcasing Canada at the FIFA World Cup 2026™ Final Draw

Destination Canada’s President and CEO, Marsha Walden, alongside Executive Communications Strategist Suzanne Reeves, joined the official Canadian delegation for the landmark Final Draw event. Attended by more than 2,500 international delegates, the occasion provided a powerful platform to highlight Canada’s host cities, tourism experiences, and global appeal.

Representatives from Toronto and Vancouver worked alongside national tourism leaders to connect with international media and global partners. Together, they shared the excitement of Canada’s role as a co-host nation and highlighted the country’s diverse travel offerings that extend far beyond the stadiums.

Building Global Connections and Media Momentum

The Washington, D.C. event played a critical role in strengthening Canada’s international profile ahead of the FIFA World Cup 2026™. Engagements with global media outlets and strategic partners helped position Canada as a premier destination for sports tourism, cultural discovery, and once-in-a-lifetime travel experiences.

From vibrant urban centres to vast natural landscapes, Canada’s message resonated clearly: visitors coming for football will find a country rich in culture, creativity, and unforgettable journeys.

Light the Way to FIFA World Cup 2026™

Later in the program, Marsha Walden and Suzanne Reeves joined Kirsten Hillman, Ambassador of Canada to the United States, for a special tree lighting reception titled Light the Way to the FIFA World Cup 2026™. This symbolic event reflected the shared spirit of international collaboration and celebration that defines the tournament.

Distinguished guests in attendance included the Right Honourable Mark Carney, Prime Minister of Canada, FIFA President Gianni Infantino, CONCACAF President and FIFA Vice President Victor Montagliani, and Canada Soccer Men’s National Team Head Coach Jesse Marsch. Their presence underscored the global significance of the moment and Canada’s central role in delivering a world-class FIFA World Cup.

A Global Invitation to Discover Canada

As the countdown to 2026 continues, Canada’s presence in Washington, D.C. reinforced its readiness to welcome the world. Beyond the matches, visitors will be invited to explore dynamic cities, cultural communities, and breathtaking landscapes that define the Canadian experience.

With Toronto and Vancouver preparing to host fans from every corner of the globe, and nationwide celebrations expected across the country, Canada’s message is clear: the FIFA World Cup 2026™ is not just a sporting event, but an open invitation to discover Canada at its very best.

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