BACK BY POPULAR DEMAND, VELOCITY FREQUENT FLYER TO OPEN 1 POINT REWARDS STORE IN MELBOURNE

Virgin Australia 

After drawing massive crowds in Sydney and Brisbane earlier this month with hundreds queuing and some even camping overnight to get their hands on exclusive rewards, Velocity Frequent Flyer’s wildly popular 1 Point Rewards Store is making its return to Melbourne.

Following its blockbuster debut in 2023, which saw lines snaking down Chapel Street, the store returns for one day only on Friday, 19 September 2025, giving Melburnians a chance to shop exclusive once-in-a-lifetime rewards for just 1 Velocity Point.

From 8am at 327-329 Bourke Street Mall, nearby to MECCA’s new flagship store, Melburnians can snap up hundreds of premium consumer products for just 1 Velocity Point, including:

• Dyson Airwrap™ multi-stylers
• WellCare LED Face Masks
• Prada Paradoxe and Burberry Hero fragrances
• Bose QuietComfort headphones
• Virgin Australia flights and Lounge access

Virgin Australia 

And as anticipation builds outside the store, Daniel’s Donuts will be serving their signature, freshly baked donuts, keeping the energy high and crowd well-fuelled.

The store is part of Velocity’s mission to help Aussies reach rewards faster, with research revealing that 59 per cent of loyalty program members are seeking more achievable rewards.

With cost-of-living pressures front of mind, the 1 Point Rewards Store highlights just how easily everyday spending can unlock extraordinary rewards.

How it works
From a mystery reward carousel and claw machines to Myer reward shelves lined with sought-after products, the store offers playful ways to claim rewards. Virgin Australia crew will be on hand to guide members, alongside a live DJ set to keep the energy high.

Doors open 8:00am sharp
Redeem 1 reward per eligible member aged 18 or over, per location
Just 1 Point is deducted from your Velocity member account in-store

Velocity Points can be earned quickly across an extensive partner network, including 7-Eleven, AGL, DiDi, DoorDash and more. Members can also transfer Points from credit cards and Flybuys, or accelerate earning through Family Pooling – unlocking rewards faster. From just 5,900 Points (plus taxes, fees and carrier charges), members can book a one-way Virgin Australia Economy Reward Seat from Sydney to Melbourne, use Points + Pay to reduce fares or redeem Points for hotels, holiday extras and more.

Points can also be redeemed for a vast selection of products, including gift cards, wine and online shopping at Myer.

Joining Velocity Frequent Flyer is quick, easy and free. For more information, visit www.velocityfrequentflyer.com. Stay in the loop by following Velocity Frequent Flyer on Instagram (@velocityfrequentflyer) for the latest updates and sneak peeks.

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