What’s New on the Block? A Fresh Surge in Business Travel Innovation

CTW APAC and GBTA Join Forces in a Game-Changing Collaboration

A new era of business travel is taking shape as GBTA, the Global Business Travel Association, officially powers CTW APAC—bringing together international expertise and regional insight in one electrifying partnership. Designed for travel professionals across Asia-Pacific, this dynamic new edition promises to recharge your approach to corporate travel with bold programming, high-impact discussions, and future-ready solutions.

Show Highlights That Spark the Conversation

Business travel has never been more flexible, but with freedom comes complexity. One of the most anticipated features of the event is the Showstopper Session titled Bleisure & Hush Trips: The Corporate Risk Dilemma. As remote work and personal travel increasingly blur the lines, this session delivers critical insight into how companies must adapt.

The Bleisure Breakdown

Bleisure—where business meets leisure—is no longer a fringe trend. Add to that the growing phenomenon of “Hush Trips,” where employees travel without notifying employers, and suddenly risk management, insurance coverage, and duty of care are in question. This session will explore how to maintain structure and safety in an environment where spontaneity is on the rise.

Key Highlights of the Showstopper Session

• 20-Minute Keynote: Dr Jamon Ngoencharee from International SOS delivers expert advice on health, safety, and corporate responsibilities in a hybrid travel landscape.
• 25-Minute Panel Discussion: Hear from travel managers and industry leaders who are navigating these challenges daily.
• 30-Minute Interactive Roundtable: Attendees share real-world strategies for balancing flexibility with accountability.

Why It Matters Now

Business travel is being redefined in real time. Companies are rethinking policies, employees are seeking flexibility, and wellness is now a core component of travel planning. This conference is not just a platform for discussion—it’s where the future of business travel is being designed.

From transparent policy-making and traveller tracking to clearly defined insurance responsibilities, attendees will walk away with actionable tools to manage evolving risks while supporting a healthier, more agile workforce.

The Power of Partnership

This year’s event is powered by GBTA in collaboration with CTW Asia-Pacific, bringing together decades of global reach and local expertise. This partnership underscores a shared commitment to innovation, resilience, and better business travel for everyone.

For event registration, schedules, and partner opportunities, visit:
https://itcma.com/

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