Canada Claims Global Prestige: A Reputation That Travels Well

Canada Tops the Charts at RepCore Nations 2025

Canada’s place in the world has never looked brighter. At the recent unveiling of the RepCore Nations 2025 rankings, Canada emerged as one of the most respected countries on the planet, tying with Switzerland for the top spot. The rankings evaluated global perceptions of countries across key areas including governance, economic stability, and social responsibility.

This recognition solidifies Canada’s growing appeal—not just as a nation admired for its values and leadership, but as a top-tier destination for international travellers seeking authenticity, security, and unforgettable experiences.

A Trusted Name Inspires Global Travel

Sarah Volberg, Executive Director of Global Marketing Insights and Analytics at Destination Canada, represented the country at the RepCore event and highlighted an important connection: a trusted national reputation directly fuels tourism.

When international travellers feel confident in a country’s stability and integrity, they’re more likely to visit. Canada’s high reputation score has been matched by growing travel intent, with forward bookings and sentiment from global markets pointing to a strong year ahead for the tourism industry.

What Reputation Means for the Traveller’s Experience

Canada’s international brand doesn’t just reflect how the country is seen—it shapes what travellers expect when they arrive. From safety and cleanliness to warm welcomes and responsible tourism practices, Canada’s positive image sets the tone for memorable and meaningful visitor experiences.

For Destination Canada and its partners, this recognition is more than a badge of honour—it’s a powerful tool. It reinforces efforts to promote the country as a desirable destination across continents and markets, especially among travellers seeking more than just a vacation, but a place that aligns with their values.

Canada: A Reputation You Can Experience

Whether you're walking the cobbled streets of Old Québec, exploring the Indigenous cultures of the Northwest Territories, or enjoying the culinary diversity of Toronto, Canada's global reputation is more than just perception—it’s something travellers can feel and experience first-hand.

To learn more about Canada’s tourism insights and international strategy, visit:
www.destinationcanada.com

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