Where Asia-Pacific Connects: Inside MICE Show Asia 2025

The Ultimate Marketplace for MICE Innovation

This October, Singapore will once again host the region’s most influential gathering of meetings and events professionals. MICE Show Asia 2025 returns from 15 – 17 October 2025 at the iconic Sands Expo & Convention Centre, co-located with ITB Asia and Travel Tech Asia. Positioned as the epicenter of the Asia-Pacific MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, this trade-exclusive event offers unparalleled access to high-caliber buyers and decision-makers.

Meet the Minds Shaping the Future of Events

At MICE Show Asia 2025, exhibitors will engage directly with senior representatives from across the spectrum of event planning and management. Expect face-to-face meetings with:

• Corporate planners from multinational companies
• Premier incentive and luxury group travel organisers
• Regional exhibition and conference producers
• Sought-after buyers from both established and emerging Asia-Pacific markets

These are the individuals who are not just browsing—they’re booking. With over 1,400 buyers expected, 90% of whom are decision-makers or C-level executives, the show offers an audience that drives results.

Powerful Numbers Behind Every Interaction

MICE Show Asia isn’t just about networking—it’s about deals. The statistics speak for themselves:

• Nearly one buyer for every exhibitor, maximizing exposure
• One in two buyers signs a contract onsite or shortly after the show
• A broad spectrum of participants from MICE, leisure, and corporate travel sectors ensures diversified lead generation

Whether you’re offering high-tech event solutions, unique venues, destination services, or next-level incentive experiences, this event puts your business at the heart of the region’s fastest-growing markets.

Why You Shouldn’t Miss This

With the Asia-Pacific region rapidly scaling up its MICE capabilities, now is the time to get in front of the people setting the agenda. MICE Show Asia 2025 offers a curated environment that fosters real-time business, deep engagement, and long-term partnerships. The seamless co-location with ITB Asia and Travel Tech Asia means even greater synergy and reach for your brand.

Secure your stand, showcase your expertise, and be part of the Asia-Pacific region’s most business-conducive MICE event.

Book your stand today:
https://www.miceshowasia.com

Download the sales flyer:
https://www.itb-asia.com/resources/ck/files/Exhibit/2025-MICE-Show-Asia-Sales-Flyer.pdf

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