New Zealand Sets the Stage for Global Business Events Growth

Tourism Minister Louise Upston with
Lisa Hopkins, BEIA CE
and Martin Snedden, BEIA

New Zealand’s business events industry received a major boost with the announcement of an additional $3 million in Government funding to attract international conferences, exhibitions, and incentive groups to the country. The announcement, made by Tourism and Hospitality Minister Hon Louise Upston, reinforces New Zealand’s ambitions to become a leading destination for high-value international business events.

The funding is part of the Government’s broader $35 million Tourism Growth Roadmap, and will support bids through Tourism New Zealand’s Conference Assistance Program over the coming year.

MEETINGS 2025 Opens with High-Level Support

Minister Upston revealed the investment during the official opening of MEETINGS 2025, New Zealand’s premier business events showcase, held at Auckland Showgrounds. The two-day event features over 250 exhibitors from 18 regions, meeting with more than 550 domestic and international buyers.

The timing of the funding could not have been more impactful. With global buyers on the ground in Auckland, the announcement demonstrated New Zealand’s readiness to compete on the international stage.

 

A Strategic Move with Long-Term Vision

Business Events Industry Aotearoa (BEIA) Chief Executive Lisa Hopkins welcomed the funding as a sign of long-term strategic commitment.

“This second wave of funding sends a deliberate message to the global market—New Zealand is serious about attracting world-class events and is building the infrastructure and support to do just that,” she said.

Hopkins noted that conference and incentive visitors contribute significantly more to the economy than average tourists, spending an estimated $175 more per person per day. With many events held during off-peak travel periods, the benefits ripple through regional economies year-round.

 

More Than Tourism: Driving Knowledge, Trade and Innovation

MEETINGS 2025

The true value of business events, Hopkins added, goes beyond tourism dollars.

“These events bring together global thinkers, innovators, policymakers and entrepreneurs. They help build networks, attract foreign investment, and generate ideas that can shape New Zealand’s future.”

By supporting the industry through collaborative initiatives, the Government and sector aim to double tourism export earnings by 2034.

 

Building Momentum for the Future

With this new investment, New Zealand is well-positioned to secure more international events and unlock economic potential for cities and regions alike.

The funding also comes at a critical time, as MEETINGS 2025 energises the business events landscape and encourages new partnerships and opportunities across the country.

For full details on the Conference Assistance Programme and upcoming business event opportunities, visit:
www.beia.co.nz
www.tourismnewzealand.com

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