Destination NSW has released a comprehensive suite of case studies that demonstrate the benefits that businesses have enjoyed through participating in the NSW First industry development program.
The case studies are first-hand accounts from NSW tourism operators of what they learned through the program, how NSW First helped their business to grow and their own tips for success in the industry.
Bago Maze and Wine’s landscape architect Ian Mobbs said the NSW First Product Development workshops helped him recognise the potential of the business.
“It made us realise that we had a product that was of interest to international travellers and it gave us confidence to develop packages to target inbound travellers,” he said.
“To create our bookable packages we bundled products and experiences together that we were already doing well and offering to our standard customers separately, such as wine tasting, maze admission and cheese platters.”
There are 22 case studies available to explore across three facets of the NSW First program:
To find out more, view the NSW First guides and for product development assistance contact the team at product@dnsw.com.au.
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