DESTINATION NSW LEADS ON DIGITAL STRATEGY

NSW

Destination NSW’s websites, sydney.com and visitnsw.com, are ranked number one among Australia’s State Tourism Organisations, attracting 46% of all website traffic in this sector as at April 2015. Sydney.com receives almost one million visits per month, boasting industry-leading conversion rates.

Destination NSW Chief Executive Officer, Sandra Chipchase, said “Our websites give travellers the ability to find more than 17,000 tourism businesses and book directly from our site.

Every 100 visits to Destination NSW websites results in 20 leads for industry, a rate that’s well above the average tourism industry visit/lead conversion rate of 4%."

“We know travellers comparison shop and ‘multiscreen’ across several devices. Over 60% of all website traffic to Destination NSW websites now comes from mobile devices, with 42.3% generated from smartphones and 18.24% from tablets. Adapting our online content for easy mobile consumption has certainly helped increase bookings,” said Ms Chipchase.

Ms Chipchase encourages all tourism operators to take advantage of the new ways that travellers consume media including how they plan, book and share travel and event experiences.