The Wiggles and Thrifty Launch Backseat Brainiacs: A Fun, Screen-Free Car Game for the Whole Family

The Wiggles

Thrifty has teamed up with The Wiggles to launch Backseat Brainiacs - a brand-new in-car experience that keeps the whole family entertained, minds engaged, and screens switched off.

For a limited time, when booking a rental car with Thrifty, customers can grab The Wiggles activity pack for free, designed to keep children happy and occupied throughout the trip.

Each pack includes a memory card matching game, a road trip scavenger hunt, and the listen-along Backseat Brainiacs audio quiz read out by The Wiggles themselves, so there’s something for every kind of young traveller.

The launch follows research revealing that during road trips, children now spend as much as 56% of their time on tablets and smartphones. And while screens can be a lifesaver on long drives, Backseat Brainiacs offers a refreshing, screen-free alternative that gets the whole family involved.

On the partnership with Thrifty, Simon Pryce, Red Wiggle said, “Long car rides with young children can be a challenge, so we wanted to bring a bit of Wiggles magic to help make them more fun. Backseat Brainiacs is all about sparking imaginations, sharing laughs, and helping families enjoy the journey together. It invites families to play, think, and connect during the drive.”

The Wiggles

Damien Shaw, Vice President at Thrifty Asia Pacific, added, “As a parent, I know how tough it can be to keep children engaged on long drives. With Backseat Brainiacs, we wanted to offer something that goes beyond the usual screens and snacks, something that turns the journey into a shared experience for the whole family.”

Backseat Brainiacs and the accompanying The Wiggles travel packs will be available from 14 July at participating Thrifty Car Rental locations across Australia and New Zealand, helping families enjoy the ride as much as the destination.

Even non-Thrifty customers can head to thrifty.com.au/wiggles or thrifty.co.nz/wiggles to download and print off the road trip scavenger hunt or access a link to the Backseat Brainiacs audio quiz.