Tourism Australia: Resources to Strengthen the Industry

Tourism Australia

Tourism in Australia is a thriving and ever-evolving industry, and businesses seeking to grow in this space have access to a wealth of free resources and specialist programs provided by Tourism Australia. From marketing insights to trade show support and business development tools, these resources empower operators to create, promote, and sell world-class tourism experiences.

Working with Tourism Australia

Tourism Australia offers opportunities for businesses to engage in national and international campaigns, access valuable market research, and utilize industry tools to enhance their reach. By collaborating with the organization, businesses can leverage global tourism trends, strengthen their marketing efforts, and position themselves as key players in Australia’s visitor economy.

A significant part of Tourism Australia's marketing strategy includes working with influential ambassadors. Through the Advocacy Program, high-profile figures and industry experts promote Australian destinations in a credible and engaging way, helping to attract new audiences and inspire future travelers.

Building a Stronger Tourism Business

For businesses looking to establish or expand their presence, Tourism Australia provides practical guidance and resources. This includes essential trade show tips to help operators make the most of networking opportunities and partnerships. Additionally, a comprehensive industry directory outlines major tourism operators and government agencies responsible for tourism in each state and territory, offering insight into the broader tourism landscape.

Support for Tourism Operators

Tourism operators navigating challenges such as natural disasters or economic disruptions can access a range of support mechanisms. Federal government programs offer assistance to businesses impacted by events such as bushfires and floods, ensuring resilience and sustainability. These resources help businesses recover and adapt while continuing to provide high-quality experiences for visitors.

Industry Programs for Excellence

Tourism Australia runs several key programs aimed at fostering education, collaboration, and innovation within the industry.

• Aussie Specialist Program (ASP): Aimed at frontline travel sellers worldwide, this program equips travel professionals with the knowledge and skills needed to effectively market and sell Australian tourism experiences.
• Key Distribution Program: Tourism Australia works closely with airlines and travel companies to drive visitor numbers across priority markets, ensuring that Australia remains a top destination for international travelers.
• Signature Experiences of Australia: This initiative showcases Australia's premium tourism offerings, highlighting world-class experiences that appeal to niche markets such as adventure seekers, food and wine enthusiasts, and cultural travelers.
• National Experience Content Initiative: Helping businesses enhance their digital presence, this program provides high-quality marketing content to showcase unique tourism experiences and attract global travelers.

Empowering the Future of Australian Tourism

Tourism Australia

With a focus on growth, innovation, and sustainability, Tourism Australia continues to support operators in delivering world-class experiences. Whether through marketing initiatives, business development resources, or strategic industry programs, these tools help businesses thrive in a competitive and evolving tourism landscape. By leveraging these opportunities, Australian tourism operators can not only enhance their offerings but also contribute to the industry’s long-term success.

Melbourne Convention Bureau (MCB)

Melbourne - Head Office
Level 8, 271 Spring Street, Melbourne, VIC Australia 3000
Phone: +61 3 9002 2222
Email: info@melbournecb.com.au
Web: https://www.melbournecb.com.au/