Dak Lak’s Tourism Revival: New Experiences to Attract Visitors

Dak Lak welcomes its 1.5 millionth visitor

and the first tourist delegation of 2025

Dak Lak Province is positioning itself as a must-visit destination in 2025 with a strategic focus on developing new tourism products. With a target of 2 million visitors and 1.6 trillion VND in tourism revenue, the province is rolling out initiatives to stimulate both domestic and international tourism.

A Warm Welcome for Visitors

At the beginning of the year, Dak Lak made headlines by celebrating its 1.5 millionth visitor and welcoming the first tourist group of 2025. This special reception included traditional gong performances, gift presentations, and cultural showcases, setting the tone for an immersive travel experience.

Tourists like Lưu Minh Lan from Hanoi have returned multiple times, drawn by the province’s rich culture, friendly locals, and stunning landscapes. Key attractions such as Gia Long - Dray Nur Waterfalls, Lak Lake, and Buon Don continue to be popular choices for travelers looking to experience the natural beauty of the Central Highlands.

Dak Lak’s Cultural and Community Tourism Expansion

One of the province’s major draws is its commitment to community tourism. Visitors to traditional Ê Đê villages near Buon Ma Thuot City can participate in cultural exchanges, handicraft workshops, and local culinary experiences. At the Ko Tam Cultural Ecotourism Area, activities like spring bud-picking, folk dancing, and campfires provide a glimpse into the region’s vibrant traditions.

Major events, such as the 9th Buon Ma Thuot Coffee Festival and celebrations marking the 50th anniversary of the Buon Ma Thuot Victory, will further enhance Dak Lak’s appeal as a cultural hotspot in 2025.

Investment and Infrastructure Growth

The community ecological tourism area Ko Tam places

a strong emphasis on innovating tourism products

to serve both domestic and international visitors

Despite its potential, Dak Lak’s tourism sector faces challenges in attracting large-scale investment. The Department of Culture, Sports, and Tourism is working to overcome these hurdles by encouraging hotel development, digital transformation in tourism services, and promotional campaigns targeting key domestic and international markets.

The construction of the Buon Ma Thuot - Khanh Hoa expressway is expected to provide a significant boost to regional tourism, making it easier for travelers to combine forest and beach tourism experiences.

Future Outlook

With a combination of cultural tourism, infrastructure improvements, and strategic promotional efforts, Dak Lak is on track to become one of Vietnam’s most dynamic travel destinations. By strengthening partnerships with tourism businesses and local communities, the province is ensuring that its tourism sector grows sustainably, benefiting both visitors and residents alike.

Web: https://vietnamtourism.gov.vn/en