Experience the Future of MICE: Unique Offerings from TCEB at IT&CMA 2024!

Thailand Convention and Exhibition Bureau (TCEB) offered new unique experiences to hosted buyers at IT&CMA 2024. A showcase of rich choices of return on experiences for future MICE groups.

Prior to the trading days of IT&CMA 2024, TCEB took hosted buyers to two new workshops in the city center of Bangkok. The first workshop in Charoen Krung neighborhood was for the buyers to exercise their creativity in scent design by learning to mix and match different fragrances under the guidance of scent gurus. The concept was to design the scent that matches with their own identity as a means of branding. The second workshop was near Chulalongkorn University, offering pottery making as a means of mental therapy, mind calmness and creativity, all being guided by pottery artists. The locations of the two workshops in the city center ensure time-saving travel when locating events in Bangkok.

At Thailand Pavilion, TCEB offered two workshops. One was a workshop for producing herbal inhalers that will relieve the nose and reinvigorate the sensory perception. The other was for producing necklaces from the beads made from plastic waste, which is a form of upcycling. Both workshops can be an idea of activities in Thailand involving both traditional science of scent and contemporary lifestyle on sustainability.

The unique experiences were not limited to workshop activities but inclusive of unconventional venues for events that TCEB featured during Thailand Brand Presentation. Historic residence, garden pavilion, even train were offered as “beyond boardroom” venues for MICE planners.

Visit www.itcma.com for event updates, programme and participation information.