Why is Queensland Bluey's world?

• Bluey - Queensland’s homegrown, award-winning animated global TV phenomena - is broadcast and streams in 60+ countries, is the #1 kids show on Australian broadcast television and was the most-streamed kids show last year in the United States.
• TEQ’s campaign doubles down on TEQ’s and the Brisbane Economic Development Agency’s investment to market the ‘Bluey’s World Brisbane’ immersive experience opening in November 2024 and showcases every single tourism region across the state like never before.
• This campaign will invite the world to experience the place that has helped inspire Bluey – showing them how to experience our iconic nature, sense of fun and wonder and easy-going friendliness and warmth.
• Now is the time for Queensland to leverage the wave of this pop culture phenomenon and the new immersive experience opening this year, to proudly share that Queensland is Bluey’s world, for real life.