Queensland sets world record to launch campaign

We’ve officially unveiled our biggest campaign in more than a decade - ‘Queensland is Bluey's world for real life’. We've also set a World Record for the biggest game of Keepy Uppy as our major publicity play to launch the campaign to the world.

Bluey is a global phenomenon and we are building on that popularity to invite the world to Queensland to immerse themselves in our vibrant energy and live and play in the real-life locations that inspired the hit-show.

This is truly a destination marketing campaign at its heart, featuring all 13 of Queensland's tourism regions positioning our state as the preferred holiday destination for families to create family memories.

It is anticipated that the campaign will help support visitor growth to reach targets of an additional 1.3 million holiday visitors to Queensland who are estimated to spend an additional $1.7 billion by June 2025.