Boomer ‘cara-fan’ influencers are on the rise

Alison Chapman

In September 2023, Arthur Chapman, aka Chappys Travels and his wife Alison, decided to pack up and embark on a full time road tripping adventure documenting their travels on social media after a nudge and a bit of education from their children. 

Prior to their travels, Arthur spent time with his children who taught him how to use the two social media platforms and set him up for success to create a visual diary to document their travels and be able to look back on in the future. 

“My kids got me on to TikTok and YouTube to learn the ways of social media, I’ve always been someone who likes to keep up with the times so thought why not just give it a go. “I’m very outgoing and thought it was a great idea to document our travels not only to share a visual diary with my kids, grandkids and friends but it also gives us the opportunity to share with likeminded people who can also follow along. 

“Alison wanted me to take the plunge so that we can look back on all the places we’ve been and are yet to visit, plus we get to show people the beautiful backyard we live in and that they have the opportunity to visit these amazing places too.” 

Arthur adds. Arthur has posted hundreds of TikTok and YouTube videos, documenting his travels, sharing helpful tips, providing a realistic lens on what to expect from each location and of course an insight into the caravanning lifestyle. 

“I love creating and editing videos, I’m hooked on it! I enjoy sharing a variety of content whether it be the reality of what to expect when arriving in towns, for example what the streets look like and the facilities on offer, not just the picturesque views. After just under a year of posting, Arthur has created an online community with an engaged audience commenting and following along. 

“We are quite excited as comments have started to come through asking us questions on the caravanning lifestyle, ranging from advice on towing, caravans and the locations we have visited. 

"We never imagined we would be using social media at our age or that I would become a content creator or influencer, but it has given us the opportunity to meet likeminded people and to encourage others to get out there and live the dream. To any Boomers out there considering jumping on the bandwagon, Arthur comments “Life is too short to not visit your bucket list destinations, and just give social media a go, you might get hooked on sharing your journey too,” Arthur adds.